Tom Wanek from MarketingBeyondAdvertising.com

Monday Morning Marketing Quote: Understanding Your Ad’s Ability To Persuade

Sunday, August 8, 2010

Can you gauge your ad’s ability to persuade? Today’s Monday Morning Quote discusses the relationship between Impact Quotient (Relevancy) and Repetition, and comes from Seth Godin and his book, Unleashing the Ideavirus “It’s foolish to expect that one exposure to your message will instantly convert someone from stranger to raving ideavirus spreading fan. So plan on a [...]

Are You Suffocating Your Customers With Choice?

Wednesday, August 4, 2010

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As I’ve said before in greater detail, the brain’s decision making machinery is amazingly fragile. Working memory has a finite capacity. According to psychologist George Miller, the conscious brain can juggle only seven pieces of data at any one moment. Heaping on additional information quickly capsizes decision making. Neuroscientist Jonah Lehrer observes, “Choices [...]

Monday Morning Marketing Quote: How To Engage Your Visitors On An Emotional Level

Monday, August 2, 2010

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Are you engaging your website’s visitors on an emotional level? Today’s Monday Morning Marketing Quote shares a tactic you can use to boost the performance of your website, and comes from Steve Garfield and his book, Get Seen: Online Video Secrets to Building Your Business. “Why Put video on the web? Video allows you to tell a [...]

On Your Market: Learn Time-Tested Marketing Principles

Sunday, August 1, 2010

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A the heart of every successful ad campaign lies powerful marketing principles that provide a focal point or axis around which all else revolves. Sadly, many business owners believe that marketing is about choosing the right tactics, or that social media is a panacea for a bad business. Complicating matters is the fact that you [...]

Monday Morning Marketing Quote: Why Lowest Price Isn’t Enough

Monday, July 26, 2010

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Are you promising your customer the lowest total cost? This edition of Monday Morning Marketing Quote discusses how to provide your customer with the best overall value. Today’s quote comes from Michael Treacy and Fred Wiersema and their classic marketing book, The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market. “Lowest total [...]