LinkedIn recently announced the 10 most overused buzzwords in LinkedIn profiles. Are you ready to have your socks knocked off by the greatest clichés for the brand called you? Ladies and gentlemen. Drum-roll please. Read more »
Monday Morning Marketing Quote: When Does This Go On Sale?
Are you training your customers to ask, “When does this go on sale?” Today’s Monday Morning Marketing Quote discusses the pitfalls of limited-time offers and comes from my partner, Roy H. Williams and his book, Magical Worlds of the Wizard of Ads: Tools and Techniques for Profitable Persuasion. “Yes, limited-time offers, when they work, cause [...] Read more »
Monday Morning Marketing Quote: Easing The Burden Of Choice
Are you suffocating your customers with choice? This week’s Monday Morning Marketing Quote discusses how you can ease the burden of choice to drive more sales. Our quote comes from the brilliant Sheena Iyengar and her book, The Art of Choosing. (affiliate link) “People often refer to the Long Tail as evidence that we’re not [...] Read more »
Monday Morning Marketing Quote: Are You Overestimating Your Personal Experience Factor?
How well are you delighting your customers? In this Monday Morning Marketing Quote, I talk about the endowment effect, which states that we value our own possessions more than other people do. Today’s quote comes from Dan Ariely and his book, Read more »
Monday Morning Marketing Quote: Who And What To Leave Behind
Who and what are you willing to leave behind on your journey to market leadership? This week, we continue our discussion on how to correctly position your company in the market, and in the mind of the customer. Today’s Monday Morning Marketing Quote comes from Michael Treacy and Fred Wiersema, and their book, The Discipline [...] Read more »
Monday Morning Marketing Quote: A Quick Guide To Brand Extension
When should you extend your brand versus re-brand under a new name? Today’s Monday Morning Marketing Quote discusses brand extension and quotes Al Ries and Jack Trout and their book, Positioning: The Battle for Your Mind. (affiliate link) “When a really new product comes along, it’s almost always a mistake to hang a well-known name [...] Read more »
Monday Morning Marketing Quote: Position Your Brand With An Array Of Interlocked Activities
Is your position built on a system of activities, or individual activities? This week’s Monday Morning Marketing Quote is how to correctly position your company, products or services for the long-haul. Our quote comes from the brilliant strategist, and Harvard professor, Michael E. Porter and his book On Competition, Updated and Expanded Edition. “Strategic fit [...] Read more »
Pioneers and Settlers
A paradigm shift alters the way things are normally done. It represents a departure from established norms and shakes up the status quo. Joel Barker, researcher and consultant, popularized the concept of paradigm shifts in business more than a decade ago. Barker observed that business leaders fall into one of two main camps: pioneers and [...] Read more »
Old Spice Meets Blendtec
Yes, the Old Spice ‘The Man Your Man Could Smell Like’ campaign is a viral juggernaut. Still, it’s no match for Blentec who throws down the gauntlet with this spoof of the Old Spice guy. Watch the video, and swan dive into the strongest blender this side of Jupiter. It’s wickedly funny. Read more »
Tom is in high demand as a 
