As we continue to explore methods to connect more deeply with your customers, I want to turn your attention to Toyota and the fragility of credibility and trust. Make no mistake, selling a bushel of rotten apples will cripple any company’s credibility. But Toyota’s recent quality and recall headaches are especially devastating. For more than [...] Read more »
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About Tom Wanek
Tom is in high demand as a speaker and marketing consultant. Businesses as far away as Australia fly Tom in to fix their marketing and hire him to speak. His book, Currencies That Buy Credibility, teaches the foundation that every smart marketer needs to know in order to create an exceptional experience for the customer. Learn more about Tom Wanek.
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"Tom Wanek takes the often-overwhelming topic of basic marketing and boils it down into six actionable points. Once you read this book, you’re going to want to buy multiple copies for your staff and friends – I’m not kidding. This small business tome is timeless and would be a bargain at three times the price.” – Michele Miller, author of Unzipped
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