Trust from MarketingBeyondAdvertising.com

Protecting What’s Yours

Thursday, July 1, 2010

Remember last week when I recommended that you leverage your company’s assets full tilt? Well today, I strongly encourage you to protect what’s yours, and this starts with your domain name. Do you own your company’s domain name? Sounds like a silly question, right? Something you haven’t heard since the Internet Dark Ages of 1998. But [...]

Say Goodbye to Burger King’s Parade of Hype (Let’s Hope)

Wednesday, February 17, 2010

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Sex-crazed young men across the nation will be sad to learn that Burger King will no longer torment the rest of us with its gimmickry, hoopla and hype. Michele Miller recently commented on her WonderBranding blog that sliding sales have caused the head honchos at Burger King to finally wise-up and understand who buys their product. [...]

Toyota: The Fragility of Credibility And Trust

Wednesday, February 10, 2010

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As we continue to explore methods to connect more deeply with your customers, I want to turn your attention to Toyota and the fragility of credibility and trust. Make no mistake, selling a bushel of rotten apples will cripple any company’s credibility. But Toyota’s recent quality and recall headaches are especially devastating. For more than three decades, [...]

Building A Mosaic Of Trust

Tuesday, January 26, 2010

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The 2010 Edelman Trust Barometer was released today, so I thought it might be good to highlight some of its key findings here. The Edelman Trust Barometer is an annual survey measuring the public’s trust for institutions (business and government) and the credibility of information sources. 2010 Edelman Trust Barometer Highlights:

Yes, Our Pizza Sucks! Domino’s Latest Credibility Investment

Tuesday, January 12, 2010

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Are you willing to stand naked in front of your customers? Most business owners simply don’t have the courage. They prefer to turn a blind eye to any uncomfortable truths about their business. You know, those stomach-twisting characteristics or traits that might cause customers to bolt for the nearest competitor: Drawbacks to a product offering. Gaps in knowledge [...]