“Actions speak louder than words.” If you’re a business owner or marketer, I promise you’ll be hearing more comments like this in the future. But to be clear, customers aren’t telling you actions are more powerful than words. No. That’s just not the case. Saying the right thing has never been more important in gaining [...] Read more »
The Six Currencies That Buy Credibility
Little white lies never hurt a soul. Hmmm. Sounds like the justification of a charlatan, doesn’t it? In business, ad-speak is the kissing cousin of little white lies. Seemingly harmless. Swarming all around us. “We’ve got the lowest prices and best selection. Guaranteed.” “Service with a smile. Service you can count on.” “Trust us. We’ve [...] Read more »
Tom is in high demand as a 
