Tag Archive | "Wizard of Ads"

Monday Morning Marketing Quote: Why Most Ads Fail

Monday, May 24, 2010

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Why do most ads fail? In this edition of Monday Morning Marketing Quote, I’ll explain how to make your ads remarkable. Today’s quote is from my partner, and best-selling author, Roy H. Williams and his classic book, The Wizard of Ads. “Predictability. It’s what makes advertising sound like advertising, and it’s one of the biggest reasons ad [...]

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Wizards on the Road

Thursday, February 5, 2009

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There’s some pretty scary stuff out there in the world — from salmonella-tainted peanut butter to terrorism and global warming. But this economy is a real nightmare. Hey, don’t panic! Simmer down for a bit. Before you run shrieking in horror, let’s look at the situation from a scientific viewpoint. Did you know there’s a formula that describes [...]

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