Monday Morning Marketing Quote: Why Most Ads Fail

Why do most ads fail? In this edition of Monday Morning Marketing Quote, I’ll explain how to make your ads remarkable. Today’s quote is from my partner, and best-selling author, Roy H. Williams and his classic book, The Wizard of Ads. “Predictability. It’s what makes advertising sound like advertising, and it’s one of the biggest reasons ad [...]

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Wizards on the Road

There’s some pretty scary stuff out there in the world — from salmonella-tainted peanut butter to terrorism and global warming. But this economy is a real nightmare. Hey, don’t panic! Simmer down for a bit. Before you run shrieking in horror, let’s look at the situation from a scientific viewpoint. Did you know there’s a formula that describes [...]

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