Marketing Beyond Advertising: Editorial intelligence for marketers thinking beyond the ad.
Agentic Checkout Meets Reality: What Retailers Should Do Now
OpenAI pulled back from checkout inside ChatGPT while Google pushes its Universal Commerce Protocol. Product data, not checkout, is what to fix first.
AI Answers Are Taking the Click. What Should Brands Measure Now?
When Google shows an AI summary, people click far less. Here is what that means for brand visibility, and what to track instead of traffic alone.
California's SB 1247: Former Child Influencers Can Force Takedowns
From January 2027, adults who appeared as children in paid family content can demand removal. What brands sponsoring family creators must change.
ChatGPT Ads Reach 89 Countries. Do They Actually Sell?
OpenAI's ad business grew fast in 2026, but the first independent study finds paid ChatGPT visits earn far less than paid search. How to test it.
The EU's AI Labelling Rules Are Live. What Must Brands Label?
Article 50 of the EU AI Act has applied since 2 August 2026. Deepfakes need a label; most edited marketing copy does not. A practical guide for brand teams.
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