Marketing Beyond Advertising: Editorial intelligence for marketers thinking beyond the ad.
AI Content Strategy in 2026: Why Volume Stopped Working
About half of new web articles are now AI-written, and AI answers take the clicks generic pages used to get. What a content strategy should do instead.
Brand Architecture for the DTC Era: House of Brands vs. Branded House
When a product line grows, should every product carry one master brand or its own name? How to choose, with lessons from Unilever and Kraft Heinz.
AI Influencer Discovery Tools: What They Do Well and Where They Fail
Modash, HypeAuditor, TikTok One and Instagram's APIs now use AI to find creators. What the tools claim, what research says about fit, and how to choose.
Micro-Influencer ROI: What the Research Actually Shows
Two Journal of Marketing studies find smaller creators often sell more per follower and per euro. The evidence, a worked example, and how to test it.
Programmatic in the Attention Economy: Buying Impressions Is Not Enough
Only 36 cents of each programmatic dollar reached consumers in ANA's study. New attention guidelines change what buyers can measure. What to do now.
AI Content Ops Playbook: Building a Human-AI Editorial Workflow
- 01 —Map your content workflow
- 02 —Choose where AI helps
- 03 —Keep people on the decisions
- 04 —Write the rules down
- 05 —Build a fact-check step
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